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Chiropractic
Social Media
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Kathy Azdell
Is Your Chiropractic Practice Missing Out on the Power of Social Media?
In today's digital age, a strong online presence is crucial for attracting new patients and building trust. But crafting engaging content, juggling different platforms, and staying ahead of trends can be a daunting task.
That's where I come in.
I'm not just any social media manager. I specialize in helping chiropractors like you thrive online. My secret sauce? Combining 25 years of marketing expertise honed at top US companies such as Home Depot, and AT&T, with a deep understanding of your unique needs and the benefits of chiropractic.
Why am I so passionate?
Because I've seen firsthand the positive impact chiropractic can have, both personally and professionally. Personally, experiencing the benefits of chiropractic gives me a true insider's perspective. Having a family member as a chiropractor, working with them in their practice, and with a practice management firm, I understand the language, the challenges, and I understand chiropractic.
Here's what you can expect when you partner with me:
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Dedicated attention: As a boutique service, I take on a very limited number of clients, ensuring you get personalized attention and high-quality work.
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Personalized brand strategy: Ditch the cookie-cutter approaches so many in the field default to. I'll work with you to develop a brand identity that resonates with your ideal patients and one that is uniquely yours.
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Engaging content that builds community: No more generic posts. I'll create content both from your original material and customized graphics that sparks interest and builds trust.
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Multi-faceted marketing options: Videos, newsletters, e-mail campaigns, and more are available for you as options.
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Proven track record: I've helped chiropractors across the United States and Canada achieve their online unique brand and goals, giving me a deep understanding of various audiences and marketing strategies.
My clients specialize in:
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Prenatal/Pediatric
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Sports
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Rehab
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Wellness
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Functional medicine
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Nutrition, testing, anti-aging
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General Family Care
What’s Next?
Let's grab coffee (virtually or in person,) and talk.
We both know social media can be your practice's secret weapon - a place to connect with patients, share your expertise, teach, and build a community that raves about you AND refers to you. Finding the right partner to navigate that world is not always easy.
We’ll chat about your goals, and your vision, and see if we click. No pressure, just good vibes and maybe some share some cool chiropractic stories.
TESTIMONIALS
Years ago, my coach recommended Kathy to me, and she has consistently surpassed all expectations as a social media manager. Kathy not only refined my brand but also captured my voice, ensuring that each Facebook post and newsletter aligns perfectly with my messaging. Her exceptional social media skills have significantly strengthened my grassroots community-building efforts and engaged both my patient base and target market, which includes a significant number of prenatal moms and children. Kathy has seamlessly integrated our external with our internal marketing efforts, creating thoughtful and valuable posts and outreach initiatives for our moms and babies, positioning us as a trusted resource. With her extensive marketing experience, Kathy brings a high level of professionalism to my practice, always punctual, consistent, and incredibly creative. Kathy is truly the 'secret sauce' you didn't know you were missing until you have it, and then you can't imagine being without it!
Dr. Jenn Anacker, Anacker Clinics of Chiropractic
Social Media has not come easily to me. With the increasing competition in my field, my business coach suggested that I needed to increase my social media presence. I am an extrovert when it comes to my craft. At the same time, it was hard for me to translate this into a form of marketing that my target audience could appreciate. Enter Kathy Adzell, Social Media guru. I have been able to grasp the concept of social media and thrive under her tutelage. She gave me simple tasks and a weekly task list that has made incorporating social media practically seamless. She also was able to learn about my brand and her suggestion to redo my website has made all the difference. It has helped to attract the most aligned and profitable clients. Another unexpected result is that my website and posts were also viewed by potential employees as they also were vetting to see the office environment and if it was a place they would want to work. Kathy even came to my office to make a few suggestions on the décor and then shot an interview highlighting my skills and practice. If you are considering hiring a social media professional, I would look no further. I interviewed several other candidates. This was the best choice by far!
Dr. Jason Regis, The Transformation Wellness Team
Working with Kathy has been a game-changer for our practice. Unlike other social media managers, Kathy doesn't do anything cookie-cutter. She took the time to understand our brand and our target demographic, creating a social media strategy that was perfectly tailored to us. She envisioned and built our website, Facebook, and Instagram pages. She took over the management of our Google page as well. Her posts were always on point, drawing in our ideal clients and helping us stand out in a crowded market. Kathy didn't just stop at social media posts; she also helped us prepare for photo shoots that added original content and continually refined our brand's voice to ensure it resonated with our audience. Her attention to detail and dedication to our success are unmatched. She is professional and consistent with her delivery as well as highly responsive to our requests. Thanks to Kathy, our practice has seen growth and recognition. We're incredibly grateful for her expertise and can't recommend her highly enough. If you're looking for a social media manager who goes above and beyond, Kathy is the one for you.
Dr. Gene Ross, The Chiropractic Office of Dr. Gene Ross
Every now and then, you encounter someone who delivers far beyond what you anticipated. Kathy Azdell is one of those rare individuals. While I initially sought out Kathy for website builds, I am most impressed by the impact she has on my chiropractic clients delivering valuable high-quality social media content for their practices. As a coach deeply invested in my clients' success, I am continually impressed by Kathy's ability to understand their demographics and attract quality new patients. I have seen her create communities within established practices, especially those focused on family, prenatal, and pediatric care. Kathy's work goes beyond establishing a strong brand presence; she implements effective SEO strategies, transforming practices that previously lacked online visibility. Her flexibility and personalized approach to brand curation set her apart from the rest. Kathy is a true asset to any practice that engages her services.
Dr. Lyn DaSylva, PDI Consulting
Kathy has been an incredible asset to our team, helping us grow our social media presence from the ground up. When we first started, we had no Instagram followers, and thanks to Kathy’s expertise, we’ve grown to 500 followers in a relatively short amount of time. Our Facebook engagement has also seen steady, organic growth. What’s truly remarkable is Kathy’s ability to capture the essence of our practice without ever stepping foot in the office. Her posts feel authentic and original, and reflect my personality and the values we uphold. Each post she creates is completely bespoke and thoughtfully crafted to match the voice and tone of our office, making our social media an extension of who we are as a practice. We collaborated closely with Kathy to provide her with photos and videos, and she took that content and ran with it—building our following and increasing our engagement in ways we couldn’t have imagined. Kathy’s creativity goes beyond just posting; she brings fresh, engaging ideas for monthly themes and happenings that align perfectly with our brand. Her strategic thinking and dedication have brought so much life to our online presence, and we couldn’t be more grateful to have her as part of our team. I would highly recommend Kathy to anyone looking to take their business’s social media to the next level.”–
Dr. Anna Bender, Atlee Chiropractic